Jeff Klopmeyer Communications • 310.937.4292 •

(JULY 1, 2010) – Peter Case, the critically acclaimed singer-songwriter and former frontman of the Plimsouls and the Nerves, is taking his show on the road in support of his new album Wig! (Yep Roc). For shows in the Southeast, the L.A.-based Case is hooking up with veteran Atlanta-based group What The…?, who will act as Case’s backing band.

“Backing Peter is a perfect fit for us,” says What The…? guitarist Lee Flier, whose association with Case dates back to the early 1980s, when both were part of the thriving L.A. power pop scene. “Pretty much every musical road he’s taken throughout his career is right in our kitchen – power pop, roots-rock, blues, folk, even Nerves-style punk. So we’ve followed his entire career and feel great about doing anything he wants to throw at us. And we’re really excited about taking on this new album.”

Reviews of Case’s new album have been overwhelmingly positive. All Music Guide’s Paula Carino writes, “The trio [which includes drummer DJ Bonebrake of X] laid these 12 tracks down fast, mostly live to two-inch tape with scant overdubs, and the off-the-cuff vibe creates a thrilling authenticity, hitting the sweet spot where garage rock, punk, and the visceral wail of blues converge.” The gritty, rootsy vibe is another factor that make What The…? a perfect backing band for the music. “We love the album,” says Flier. “It totally rocks, but still has a swampy, traditional feel. It’s like Exile on Main Street meets Howlin’ Wolf or something.”

This is a rare opportunity to see Case performing with a full band. What The…? will be joining him for the following dates:

  • THU 7.15.10
    JJ’s Bohemia (Chattanooga, TN)
  • FRI 07.16.10
    Eddie’s Attic (Decatur, GA) w/Blake Guthrie
  • SAT 07.17.10
    Hi-Tone Café (Memphis, TN) w/Paul Collins (Case’s former cohort in The Nerves)
  • SUN 07.18.10
    3rd and Lindsley (Nashville, TN) w/ Corey Chisel, live radio broadcast on Lightning 100

More dates may be added – check complete tour schedule at

What The…? official website:

By lee | May 22, 2009 - 12:18 am - Posted in General News

What The…? has just returned from recording at House of David studios May 18th in Nashville, TN, in the heart of Music Row.  In the can are the basic tracks for the last three songs that had yet to be recorded for their upcoming CD.

By sheer coincidence, the session featured one song written by each of the three band members: “Lost,” a jangly Lee Flier composition reminiscent of the Byrds/REM on steroids; “You’ve Gotta Take the Blame,” a scathing garage-rock barn burner written by Lyle; and drummer Eskil jumps on the songwriting bandwagon with “That’s Why,” an anthemic arena-rocker that pays tribute to musicians everywhere who passionately pursue their craft with little reward.

Presiding at the session was Bob Olhsson, a legendary engineer who worked at Motown Studios in Detroit during its heyday.  Bob brought his usual passion, enthusiasm and invaluable input to the proceedings, not to mention a pair of killer vintage microphones!

As they have for the majority of this record, the band recorded on analog tape for that big rock’n'roll sound!  Stay tuned for further news on the release of the new CD, to be titled “Lost In This World.”

By lee | April 7, 2008 - 12:35 am - Posted in General News

What The…? is currently planning its first trip to England in two years, highlighted by a return to the world famous Cavern Club in Liverpool! As they did in 2006, the band will play at the Cavern on May 26, in conjunction with the International Pop Overthrow festival. They will also play the Crosby Music Festival, a local Liverpool event featuring 7 different venues plus an outdoor stage, on May 25th.

Stay tuned for more details!

By lee | April 6, 2008 - 11:30 pm - Posted in General News

What The...? at Glow in the Dark Studios, Atlanta, GA

What The…? has been hard at work on their upcoming third CD, which has yet to be titled. Scheduled for release in mid-2008, the CD has thus far been recorded at several different great locations!

This record will definitely feature a more focused approach than the previous two releases, with the focus squarely in the garage-rock arena.

With lots of hard rocking singalong anthems, live performances of the new songs are already earning rave reviews from fans.

By lee | April 7, 2007 - 6:45 pm - Posted in General News

What The...? at the virtual Cavern Club in Second Life, April 7, 2007

On April 7, 2007, What The…? made its debut in Second Life! Now you can attend our shows in virtual reality, from anywhere in the world. Interact with the band and other audience members in some of the coolest venues ever without leaving your house! Read more about it here!

Fittingly, the band’s debut performance was at the virtual Cavern Club in Liverpool, Second Life! The house was packed, and what a great way to enter this brave new world.

By lee | February 1, 2006 - 1:14 pm - Posted in General News

What The…? is now on MySpace at! You can hear advance cuts from the forthcoming CD while you’re combing through our friends list looking for booty.